When the Post Becomes a Pillar

It’s an interesting point to consider our decorative pillars. There are five most westerners have studied. The Doric, Ionic, Corinthian, Tuscan and Composite. So permit me to ask you; when’s a post become a pillar really? What pitches a tent and what inspires the masses? What the hell does this mean? Damn these rambling blogs!

Let’s stumble further from the cave here…

Architecture’s a big deal by all standards of human development, would you agree? So let’s think about the type of freedom one must have to not only thrive physically but also emotionally in such a way as to have the freedom to create structural “decorations”. Some say even structural “encyclopedias.” (I think I just ran into a rock…) Ah ha, good old Maslow’s pyramid. So what does it mean that a majority of large-scale modern construction projects are primarily commercial ventures? It means we’re looking to fill survival needs to bring that bacon home. Let’s bring it all into the updated age.

I’d like to see something more creative from our empires around the world. Let’s leverage more creative capital!

Our technological abilities can provide free energy and instant communication! Let’s integrate a little conceptual accountability for the greater good here people. Anyways I’m done, let’s climb off my soap box shaped pillar.

Pssssst…Here’s the secret to a great brand

Weiden: “In our business, creative people have to internalize the brand. They have to almost channel the brand, so some part of the organization can come through in a human way. The whole issue with authenticity is that it has relatively little to do with technique, and everything to do with honesty.”

The Brand Aid for Business Owies

It seems like during tough economic times the first thing to go is the Advertising budget. Is this because the execs think that they wouldn’t need to cut it if the crazies over in the creative strategy department had just done their job? It’s their fault right? Or is there another reason, one that verges on the far more frequent human problem, (enter stage left) poor communication. I recently came across some great material for brand equity development that essentially makes the point for objective brand effectivity handles and the cognitive restructuring of how the majority of companies view their “branding.”

The objective measurability of a brand’s success is not only possible given the right factors but also very useful in times of high economic responsibility. Let’s consider exactly what a brand really is. A brand is the associated feeling and ideas that are brought to mind when a person thinks about your name and symbol. Branding is not a noun but a verb. It is a constant process of developing positively ionized subject matter to tingle your customer/client pool’s senses and develop a need for cultural development. This can be achieved in many different ways relative to your marketing segment etc etc. So where’s the handles you ask?

A talkative little article called “Brand Logic” came up with an answer which I think is true. There are two roots whose relationship must be understood. These are familiarity and favorability. Familiarity implies the response of a brand’s symbolism with recognition. Favorability implies the thought of the brand in a time of need. The two function in unity and independently as indicators. One can be familiar with a brand yet not circum to the allures of its brand experience. Favorability can only exist with familiarity but can also indicate the audience size. The starting point for measuring such matters is generally not zero as you gain a moderate level of familiarity by being publicly traded as a company. The branding initiative can then be objectively measured using the regression line between the two roots when plotted on a graph.

When developing your brand, often with a board of directors who represent a generally more objective cross section of the company and may or may not have any clue what you’re talking about, it’s important to develop from a shared reality. To help shine some light on this I’ve got some questions to ask below, remember that these eleven points should be asked for each individual brand concept that may come up.

1. What is your concept?
2. Who the heck cares?
3. What purpose/need does this serve?
4. What the company does to deserve this brand concept?
5. Prove it: Facts, systems, anecdotes
6. The organization’s main message
7. The organization’s secondary message
8. What makes us special when compared to everyone else? (Positioning statement)
9. Creative Collateral: What medium will you use to present this information?
10. How should you distribute the evidence so your audience will see it?
11. Ways to strengthen the branding experience over the long term. (Remember your branding is a verb)

Here’s a Fake Nike Ad I Put Together

Oh and don’t sue me please…just buy this off me or hire me!

This is not a real ad

Drippy Epiphany

You know, as an amateur creative professional I would wonder – how do they come with such great ideas?

Having thrown myself in for some time now, I understand that it’s not about thinking these things up. It’s a matter of positioning yourself to catch a drip and let it ripple.

Liquid Inspiration

I don’t know where I was when this quick flick came out but it’s genius. The rythem of the editing woven within the music. The norm-shattering feats. The deep branding!!!

I think I need a POWERaid…

You’ve got to love good old Bruce stealing a quick a smirk as well, atta boy!

http://wk.com/#/works/594/

…in a Tree (with an Update)

Looks like Wieden and Kennedy UK came up with a similar idea for Nokia’s campaign “SomeBodyElsesPhone.com” check it out http://www.campaignlive.co.uk/news/939799/APG-Creative-Strategy-Awards—Nokia-somebodyelsesphonecom-Wieden—Kennedy-London/ Those cheeky devils. (Bloody great work though)